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The TRUSTe Children’s Privacy Certification specifically applies to websites and apps that are fully or partially targeted towards children under the age of 13, and to general audience Web sites that knowingly collect personal information from children under 13. Children’s seal holders also abide by the requirements of TRUSTe’s standard Web Privacy Seal Program, including ongoing site monitoring and privacy dispute resolution.

TRUSTe is the largest FTC-approved COPPA Safe Harbor certification provider. To learn more, please visit the FTC site.

After passing the certification process, members receive TRUSTe's trusted web seals to display throughout their respective web pages. Client Service Managers provide seal placement guidance to ensure members are maximizing the impact of the seals. More than 25 million consumers click on these seals annually to confirm TRUSTe membership.

Monitoring and Scanning Ensures Compliance

TRUSTe uses a combination of tools including scanning technology and personal attention to monitor licensed sites for potential changes to their privacy practices. TRUSTe checks for items such as encryption measures on sensitive pages, undisclosed "cookies", or single-pixel tracking devices. Oftentimes, violations are unintentionally introduced when organizations update their pages, undergo changes in ownership, or launch new initiatives such as contests or newsletters.